CHALLENGE

The Macallan is one of the most prestigious whiskey brands in the world that wanted to launch an exclusive collection through its social media channels. This exclusive range was inspired by the heritage of the brand, and in particular, the line of owners that were at the helm of the company over the years. 

 

APPROACH

Based on the characteristics of each of its owners, the "Meet the Macallan Pioneers" campaign was born to experience the real heritage of the brand. A profile was crafted for each of these colourful characters to allow audiences to engage with the Pioneers, and learn more about their lives, their adventures, and their influence on the exceptional Macallan whiskey brand.