CHALLENGE

Curfew Grooming was a start-up looking to disrupt the hair game, with a slick bookings-only service, mental health trained barbers, and a modern take on barbering. What they needed was a brand strategy that was as differentiated as them.

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APPROACH

By building a strategy that aimed to position Curfew as the ‘anti-traditionalists’ in the barbering sector, we were able to not only differentiate them but also question why customers are still content with the traditional model that’s no longer fit for a modern world. And in doing so, we instilled a personality and visual identity for their brand that got them noticed. They’ve gone on to open a series of shops, their own product range, and have partnered with the likes of Gymshark and Soho House.