CHALLENGE

Nike wanted to create a bold digital campaign to promote a new weather-resistant running shoe that would perform in even the harshest of conditions. The core challenge was how we could balance positive features for negative settings.

 

APPROACH

‘The Perfect Day’ celebrated bad weather with a shoe that was purpose-built for it. Through a set of adventurous films that invited viewers to really feel the harsh weather conditions and travel on a sensory journey with the runner, we positioned the shoe as an ally against the elements, that would mean all-weather athletes could perform at their best no matter what the condition.